Asha Deep Foundation

To help people realise their potentialities and human dignity and create their own destiny.

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PROJECTS » Mass Communication And Drama Unit ......

The realization of communication in social development could not but force ADF to focus on it. Communication is made an integral and vital component in all the projects that ADF seeks to reach the community with. The society works extensively in the field of communication through two units- the Drama unit and the Mass Communication Unit.

(A) The Street Play Unit

The Aim Of The Drama Unit :

The aim of the Street Play Unit is to inform and educate the masses effectively in general and the external public in particular about various aspects of the programmes launched by ADF and to enrich the target groups by illuminating and educating them on various socio-economic issues and reduce any communication gap between them and the organization.

The present Street Play team is comprised of children from the Street and working children project who are trained by ADF. These children are able to effectively communicate the message of the plays to the community since they themselves are from the same communities. They also attract other children and the parents to the various projects of ADF.

Objectives Of The Project:
The objectives of the unit are to:
• • • • • • •	Build rapport between the organization and the masses during the pre-launch of the programmes; Get support and popular participation of the public during the programme period. Help to sustain the results achieved during the post programmes period (when the organization withdraws from it) Check communication gap between the organization and the public; Educate the masses on various socio-economic issues and current developmental trends Remove doubts and myths about various activities undertaken in the programmes, particularly in health and nutrition related programmes, Raise issues and build agenda amongst the public.

Activities Of The Drama Unit:

Various modes of communication –mass, group and interpersonal communication is effectively used. Folk media is an important element in the communication process. The unit puts its creative talent in composing scripts for relevant dramas. These dramas are displayed by the members of the Mass Communication unit at various locations in the project areas. The mass communication unit is also responsible to distribute pamphlets, posters, banners, etc. related to various programmes launched by ADF.